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From Sharrow Marrow to Carbon Arrow

Locally sourced, fresh produce trader and cafe owner Nikki Muir has traded in her burgeoning retail business for a life on 2 wheels.

The Sharrow Marrow has been a feature on the Sheffield foodie and locally sourced produce trail for the past five years, providing  great food, locally sourced fresh produce and a place to meet for all the locals. Earlier this year Nikki expanded the business moving into the old Motor Factors premises on Sharrowvale Rd, allowing her to add a cafe to the mix and further expanding the Sharrow Marrow product offering.

When another local business came calling with an interest to buy her out it was a hard decision to make. Should she stay on and keep building her fresh produce and cafe empire or take the opportunity to sell up and indulge herself with one of her lifelong ambitions? It's no secret that Nikki is a keen cyclist and that she has always been keen to promote cycling as the sustainable transport alternative. A quick look out front at the Sharrow Marrow, where you'll see parent and child cycles and delivery bikes sat side by side tells you all you need to know about her commitment to two wheels.

Like many keen cyclists, Nikki has always dreamt about completing the Land's End to John o' Groats bike ride. When she started discussing the possibility of actually making this dream a reality with Sharrow Marrow customer and Planet X founder Dave Loughran the two of them began to hatch a plan. Nikki described to Dave how she's always dreamt of completing the mammoth 840 mile ride and then dropped the bombshell that she intended to complete the journey without any backup vehicle. Opting to only take with her what she could carry in a small rear bag and a handlebar mounted pannier! As Nikki was entirely serious about the challenge Dave promised that he'd get to work on building her the perfect bike for the task- a completely custom road bike, hand built from tube-to-tube carbon fibre, specified with the finest finishing kit available and set up with the ideal gear spread for such an adventurous challenge.

Nikki provided the paintwork design concept and came in for a Retul fit to generate the measurements for her completely custom frameset. Planet X worked with their Italian, artisan frame builders to create a lightweight masterpiece, resplendent in handpainted harlequin livery. Once the frame had landed in the UK Dave worked with Nikki to deliver a component selection that would do justice not only to her intended cycling endeavours but also the quality and attention to detail that had been lavished upon her frame. Dave specified an 11 speed Campagnolo Chorus groupset and wheel pairing that was married up to a premium quality Selcof finishing kit for a bike that was thoroughly Italian from start to finish- right down to the finest detail.

Even though it's winter Nikki already has plans for the build-up to her coast to coast epic next year. "I'm planning on putting in some time on the bike over Xmas, I need to fine tune my set-up and get used to the new bike. As long as the snow stays away I'll be putting down some useful miles around the Peak District  in preparation for a trip to the alps early next year. I'm so happy with the bike, it's a one-off, something completely unique. It's been made and assembled by hand and I intend to do it justice."

So Nikki is finally swapping a life behind the counter for a life of adventure behind bars. We can think of no better trade, and everyone at Planet X wishes her the best on her cycling endeavours. 

19 December 2014

Full Custom Viner Frames