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The Italian Job

The Italian Job

As the go to brand for brilliant bikes at bargain prices we sold out of Planet-X and On-One bikes almost as soon as Covid-19 hit and that left us hanging off a cliff in terms of keeping our customers happy.


Over the past thirty years we as a company have formed great contacts within Italy’s world-renowned cycling industry. We’ve consistently sourced loads of our kit from the classic Italian brands and we even base our Zappi development team over there in sunny Sicily. That made our Italian amici the obvious ones to help us out when it came to offering top class bikes at killer prices until the next shipments of Planet-X and On-One roll into Rotherham.


We’ve got everything from gorgeous thoroughbreds to Italian maestros like Cinelli (including the iconic Superstar Laser). In addition there’s plenty of road bikes from pro-quality to pocket money prices from brands such as Guerciotti and Atala. 


If you want to add some class to your gravel grind or round-the-world tour then we’ve got great adventure bikes from Cinelli and Guerciotti. Plus we’ve got some absolutely beautiful town bikes from Umberto Dei Milano and stripped back urban racers from brilliant brands Atala and Maino. There’s even a stylish cream retro dream machine in there with rod brakes. 


We can’t mention Italy without fashion - obviously! So we’re backing up these classic bikes with top quality Nalini clothing.


So no - we haven’t gone pazzo, just a bit Mediterranean and we reckon the results are pretty tasty.

8 July 2020

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