And then there's our website content about them.
Heavy, out of date, non aero, "gas pipe" steel - these are definitely not the state of the art masterful pieces of modern design so beloved of the modern cycling industry.
The same spec of tubing could be badged "Reynolds 520" if we paid them $5 for a sticker for it. But we don't. And the fact that the edgy raw finish will rust if you don't wipe it with an oily rag. But we love it. Because you should look after your bike.
TLDR? This email's an attempt to re-start the promotion of these, or rather "rip it up", just like the bikes are designed to restart what we loved about mountainbikes - ergo "rip it up".
These are bikes that we've designed for us, and made some more for people who might like them too. |