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Planet X and British Triathlon

British Triathlon Planet X

Planet X and British Triathlon

We are delighted to announce that we’ve partnered with British Triathlon to help support, inspire and encourage as many people as possible to have more healthy and active lifestyles.

We share many values and visions for our combined audiences and are excited to see what we can achieve.
In addition to this, the opportunity to sponsor the 2021 World Triathlon Leeds, being a local event, was also extremely important to us as a Yorkshire business.

Planet X British Triathlon

Supporting Riders at Every Level

Many of you may have noticed that we don’t currently have any Triathlon-specific bikes in our line up, but what we want to achieve through our partnership with British Triathlon is to make it easier for people to get involved in their first multi-sport activity and to promote getting outside and living a more active lifestyle.

We have a wide range of bikes available at Planet X that are suitable for everyone, no matter where they are on their cycling journey and we pride ourselves on supporting riders at every level from beginner to pro athlete.

We want to make cycling more inclusive. If the only thing standing in the way of somebody entering their first sporting event or even just getting out on two wheels for the first time is not having a bike or not knowing what bike is right for them, then we want to help with this.
Sustainability is another area integral to both Planet X and British Triathlon, together not only can we focus on promoting a healthier lifestyle, our joint aim is to also help raise environmental awareness by encouraging cycle commuting and joining local cycle clubs.


Andy Salmon, British Triathlon CEO, said: “I’m really excited that we’re able to welcome Planet X as part of British Triathlon. Partnering with brands that match our ambition to encourage more people into multisport and active lifestyles is key to our objectives, with an Official Bike Supplier a real step forwards in allowing us to do this.

“Signing this partnership will help us to support existing members and new members alike to take part in the sport, and I’m really pleased that through Planet X and our other partners, British Triathlon are working to make swim, bike, run as accessible as possible.”

Trevor Parker, Chairman of Planet X
, said: “The Team at Planet X are committed to our mission of placing customers at our very core. Many of our customers already participate in triathlon events. I’m delighted to support British Triathlon to encourage more people to get involved with multisports through their swim, bike, run initiative.” 

With our huge range of bikes and outdoor sports equipment at unbeatable prices, we are committed to providing you with the right products, expertise and support you need, so you can spend more time enjoying cycling and the great outdoors.

2 June 2021

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