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About us - PLANET X

At PLANET X we have been designing and building bikes for over 30 years. Founded In the UK’s Steel City, Sheffield, South Yorkshire, we are a proudly independent, employee-owned company made up of outdoor enthusiasts and experts, who love getting outside and having a great time. Cyclists, runners, hikers, swimmers, whatever the adventure is chances are someone at PLANET X is actively involved in it.

PLANET X is an award winning company offering huge range of bikes and outdoor sports equipment at unbeatable prices. We pride ourselves on supporting our customers at every level of their sporting and outdoors journey from beginners to pro athletes and our aim is to create great experiences for as many people as possible, by inspiring and encouraging them to have a healthy and active lifestyle.

We are committed to providing you with the right products, expertise and support you need, so you can spend more time enjoying cycling and the great outdoors.


During our 30 plus years of business PLANET X have acquired and developed many fantastic brands, brands that we are proud to represent as part of the PLANET X family. Today We deliver over 10,000 brilliant products, from these top brands, to customers worldwide.
The PLANET X portfolio of brands include:-

Founded in 1949, CARNAC has a long heritage manufacturing innovative cycling equipment, helmets, shoes and apparel. Designed to evoke confidence and created with quality and comfort at the forefront, every CARNAC product is developed around the people who will be using them, and this includes the team at CARNAC themselves.

State of the art bicycles with a genuinely rich heritage. HOLDSWORTH produce incredible, proffessional grade race, road, and gravel bikes, using the decades of cycling know-how combined with innovative, cutting-edge technology. If performance cycling is your true passion, HOLDSWORTH’s podium winning line up will have a bike that is the perfect fit.

JOBSWORTH has been producing top-quality maintenance and cleaning products for the cycling industry for over 25 years. Road, Mountain or gravel. Whatever your discipline is, JOBSWORTH’s workshop range will make sure nothing stops you riding. No nonsense tools and bike care, you can trust, at a price thats accessible to all riders.

The boundary pushing, mountain, gravel and adventure bike brand focused on producing truly awesome bikes built for having serious fun! Whether you’re just starting out on your mountain biking journey or looking to take your riding to the next level, ON-ONE has a bike for you.

Manufacturing an expansive selection of cycling components, ranging from great value replacement parts to high-performance, cutting-edge upgrades, SELCOF components are designed with enhancing the rider’s experience as the number one priority.

The ultimate brand in premium adventure bikes, High-performance titanium framed bikes, featuring a lifetime frame warranty and coming equipped with everything you need to explore the world on two wheels. Your adventure is unique to you. A TITUS bike takes you there.

Extremely versatile and highly functional expedition equipment developed and refined by ZASTRUGI’s team of adventurers, explorers and globetrotters. Every great outdoor experience can be attributed to great kit and ZASTRUGI strive to create dependable, functional items that meet the needs of todays outdoor enthusiasts.

PLANET X Cycling and Outdoor
As well as stocking products from these fantastic brands, PLANET X also produce our own range of high quality cycling and outdoors products perfect for anyone wanting to get involved in cycling or outdoor sports. Our range of bikes, be it road, gravel or mountain, are front-running favourites within the cycling community and for good reason too.
We are continually developing our products with the aim of offering top level, high performing equipment at a price that is accessible to everyone. Our bikes are perfect entry points for those new to cycling as well as being first choice for seasoned cyclist who know great cycling value when they see it.


We're incredibly passionate about cycling and bikes, not surprising as cycling is where the PLANET X story began. Founded by Dave Loughran in 1988, PLANET X started life with Dave’s passion for getting hold of the newest triathlon kit available only in America. As Dave gradually imported more and more triathlon products, so grew the PLANET X brand. And grow it certainly did.

We love riding and all of our staff ride. From roadies, triathletes, mountain-bikers, gravel grinders, bikepackers, tourers, fixie riders and cross-racers, we have a team of staff who are enthusiastic and knowledgeable about all aspects of cycling. We aspire to bring all of this passion, experience and dedication into everything we do here at PLANET X.


Every one of us at Planet X is customer focused. Our business is designed to support our customers, placing them at the heart of what we do, always. We keep our costs low, because every penny we save is a penny our customers save. This is how we do business - we're in control of the whole process from the drawing board to assembly.

Customer service is our upmost priority and when you buy from us, you're dealing directly with us, which means that we can take care of you right the way through the process. To make buying with PLANET X worry-free we have made our returns and warranty policy as easy to use as possible.

We continue to carve our own niche and provide an environment where customers are at the very centre. Developing and selling high quality outdoor sporting products at fair prices, built to order and delivered in days. PLANET X is currently the second biggest bike assembler in the UK and all our bikes are designed by us, manufactured by carefully selected factories and assembled right here in Sheffield. We're proud of our products and we take a great deal of care over every step in the process.

If you've got any issues with your service at PLANET X, or want to give some feedback, please contact us.

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