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Why Choose SRAM?


When faced with choosing your new bike, which one to get is not always as simple as picking the colour you prefer the most? Selecting a bike fitted with the right components for you is one of the most important things to decide before parting with your cash. But with the choice of SRAM, Shimano or Campagnolo deciding can be tricky.



SRAM are the youngest of the big three component manufactures and despite only becoming a mainstream player in the component market in the early 2000’s SRAM have made a noticeable impact on the innovation of road cycling components. The biggest selling point of SRAM products is their efficient and ergonomic design, each product is flawless in its function, designed with the rider in mind. When you ride a SRAM equipped bike initially it might feel strange, due to some big difference in feel to Shimano and Campagnolo, but after not very long you won’t look back.

At Planet X we offer road bikes equipped with SRAM Force 22, Rival 22 and Apex. Each of these groupsets carries the same basic technology, but between Apex (the lowest spec) and Force (the highest spec we offer) there are some significant differences beyond the price. To help you decide whether a SRAM equipped bike is for you we’ve put together a guide to talk you through some of the best features of a SRAM groupset.



Force 22

Sitting just one rung below SRAM’s range topping Red groupset SRAM Force is designed with racers and dedicated cycling enthusiasts in mind. SRAM Force is by far one of the lightest and technologically advanced groupsets in its price range. This combined with responsive shifting and smooth transmission make it the perfect choice for those cyclists serious about making every ride count.



SRAM Rival 22

SRAM Rival 22 offers high performance at an affordable price. Featuring many of the qualities of its higher level counterparts SRAM Rival is one of the most advanced mid-level groupsets on the market. Unlike other brands offerings SRAM Rival is available with a choice of hydraulic rim callipers, disc brakes or conventional cable-operated rim brakes. The feel of Rival shifters is also almost identical to those of higher level SRAM groupsets. This is down to the internals of the shifters being identical to Force and Red, only the out materials are different, which adds weight whilst shifting performance stays the same. Rival is the perfect groupset for everyday cycling, training, touring or even cyclocross (given the varied gearing options available).



Apex is the entry level offering from SRAM, it features a 10 speed drive train and a very wide range of gears. Apex was the first road groupset to feature compatibility with 11-32 cassettes. Although SRAM’s competitors have now caught up Apex is still at the forefront wide range gearing options. Apex also features some of the technologies from high spec ranges such as; reach-adjust, and DoubleTap shifting. An Apex equipped bike suits those looking to enjoy social rides across varied terrains, when racing isn’t a priority but the roads are still tough.


Each SRAM groupset has a number of features, which improve the users feel and the groupsets functionality, here are a few of the most important features below.



Yaw allows the front derailleur cage to rotate, maintaining a consistent angular relationship with the chain. Yaw technology eliminates the need for shifter trim. As a result, shifts feel more direct, more precise, delivering unmatched performance advantage in front shifting.



Double Tap

DoubleTap makes changing gears easier and faster, eliminating the cumbersome and awkward engagement associated with two-lever systems. DoubleTap handles up- and downshifts in one short, sweeping motion, with minimal effort and maximum comfort no matter where you are on the bars. For new SRAM users getting used to how DoubleTap works will feel strange at first compared with other two lever systems. This is down to the on lever system used by SRAM DoupleTap, a short, rapid tap moves the rear derailleur through the smaller cogs of the rear cassette. Whilst downshifting comes via a longer sweep of the lever (in the same inward direction you upshift). Unlike all other forward controls, DoubleTap also lets you pull the shift lever in against the bars so you can upshift while sprinting or attacking without giving up a firm grip. This also allows the brake and shift levers to be completely independent from one another, each operating with their own pivot points. This not only allows for the multiposition functionality, it also eliminates the risk of engaging brakes or shifters unintentionally - an unfortunate side effect of other shift/brake lever designs.




WiFLi stands for Wider – Faster – Lighter and is SRAM’s revolutionary concept that allows WiFLi users to accommodate a much wider range of gears on the rear cassette, than a standard double or triple groupset, when accompanied by a compact chainset. WiFli accommodates this range of gears without compromising shifting or efficiency.


As mentioned above this year SRAM have also launched hydraulic breaking systems for their Red, Force 22 and Rival 22 groupsets. Find out more in the video below.


And in the future perhaps we’ll be doing away with our second chain rings and front mech’s altogether.

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